We recognize that AAUW is a secular organization dedicated to equity in education and the workplace.  We will support the mission of AAUW by implementing the following goals:

GOAL #1:  Recruit, nurture, and retain members

ACTIONS:

• Create a communications team to develop and implement ways to form bonds with members (e.g. send postcard meeting reminders, make phone calls, etc.)
• Involve members in branch activities

GOAL #2:  Develop media strategies and use social media (such as blog, Facebook, Twitter) to further AAUW's mission

ACTIONS:

• Educate readers, focusing on the Cleveland area when possible
• Activate local student communities
• Strengthen branch discussion and member participation in branch decisions

GOAL #3:  Introduce middle and high school girls to non-traditional fields, especially STEM (Science, Technology, Engineering, and Mathematics) fields

ACTIONS:

• Plan events for middle and high school girls to introduce them to non-traditional careers for women, emphasizing careers in the STEM fields
• Develop ways for girls in the upper-elementary grades to take part in some of these activities
• Invite women employed in non-traditional occupations to participate and interact with the girls in these events

GOAL #4:  Recruit college/university students and staff by developing and maintaining connections with Cleveland area colleges and universities

ACTIONS:

• Attend campus events, meet with staff, and request a meeting with students to tell them how AAUW can provide personal and institutional benefits
• Invite students and staff to a branch program designed for them - perhaps to hear a NCCWSL student speak about their experience
• Recruit one corporate partner during AAUW's 130^th Membership Campaign
• Offer a branch dues discount to student affiliates during the 130^th Membership Campaign

GOAL #5:  Support a strong system of public education

ACTIONS:

• Continue the New Little Book and Ohio's Making History Projects

GOAL #6:  Continue to support AAUW Funds

• Fellowships, Research & Projects Funds (formerly part of EF)
• Legal Advocacy Fund (LAF)
• Public Policy Fund
• Leadership Program Fund
• Eleanor Roosevelt Fund
• The Legacy Circle